If you are a business owner of any kind, you should also own an Instagram business account. Having an online presence and a digital marketing strategy is the key to success in today’s society. Instagram has become a popular platform for business owners to gain visibility online, and target new customers. Instagram itself, is a particularly easy platform to understand and use for beginners. However, if you are finding that your follower count is stagnant despite your consistent posting, you may not be using the right tools and strategies.
Here is how you can gain more followers for your Instagram business account:
Schedule Posts For High Engagement Times
It is no secret that posting consistently is the key to grow your account. However, you should be aware of the best times to post instead of randomly scattering your content throughout the day, where no-one is seeing it. Instagram analytics will tell you when users are most active, specifically your own following. This means you can schedule your content for times when your followers are most active and are most likely to see and engage with it.
Use A Reliable Instagram Bot
An Instagram bot (or an Instagram follower bot) is a system built with AI (artificial intelligence) to optimise your Instagram account. You can research for a reliable Instagram bot that has a built-in targeting system to ensure its actions on your account stay relevant and beneficial. The bot can follow and unfollow accounts relevant to your niche, comment, and link interesting content, and will aim to increase your reciprocated engagement.
Promote Your Account Elsewhere
People will be unaware that your Instagram account exists unless you promote it elsewhere. Ensure that your Instagram account is linked to your website, on Facebook, Twitter, LinkedIn etc. If someone finds you on one platform, they will be able to check out your other social accounts to follow you. Let people know what you exist, and where they can find you to see more of your content and interact with your business personally.
Know What Your Followers Want
It is important to keep up with Instagram trends, and what Instagram users are enjoying and engaging with the most. You should keep an eye on which style of content people are enjoying the most, for example, reels, stories, carousels etc. In addition, there may be certain captions that are trending or story filters that are being used frequently. When you have the opportunity to join a trend, do it! This small action can really boost your engagement and following numbers.
Running a business account can take some planning and can be time-consuming to achieve your online goals. However, by understanding your audience like knowing what they want, when they’re active, trends they are loving etc. will keep your followers consistent and engaged with your content and your brand. It is a pool of competition in the online world, which is why it is important to identify your niche, USP, and what you can offer your industry.